services

We design communication strategies, create campaigns and buy local and regional media to help drive our clients´ performance in Latin America.

Media Planning & Buying

At Pipol, we fully understand the media consumption in each market and we analyze target and competitor insights. We also plan mass communication strategies, converting business objectives into traceable results. And we buy local and regional media with an aim to strike the very best deals for our clients.

TV  / RADIO
We plan and develop regional and local TV & Radio strategies from a local perspective in each market.

DIGITAL MEDIA
Our trading desk operates on global digital platforms and local media based on cost-per-acquisition optimization.

OUT-OF-HOME
We design and execute effective outdoor communication strategies based on our extensive knowledge of each market’s regulations.

SPONSORSHIPS
We generate sponsorship alliances with clubs, leagues, stadiums, and shows for our clients in the region.

Creative & Production

As a powerhouse of ideas and creative production, we are able to develop strategic communication pieces for all platforms that guarantee optimal performance of our clients’ campaigns according to clearly defined goals.

media partners

We are innovators in the measurement and attribution of results, developing technology focused on ensuring the success of our clients.

Business hacking

Our business unit specialized in business consulting, it is made up of industry-leading product engineers and marketing specialists who perform tailor-made assessments of:

  • Product analysis
  • Competition
  • Market
  • Payment Methods
  • Measurement model
  • Ux/Ui
  • SEO / SERP
  • Regulatory framework

Data & Tech

We are experts in the development of tech-based solutions for measuring, attributing, reporting and optimizing campaigns for the gambling and e-commerce industries, leveraging data and technology to focus 100% on our client’s campaign performance.

Multitouch Investment Attribution®

Created by Pipol, this tool allows the optimization of offline and online media buying in real-time, using digital analysis methodologies, in order to ensure the best business results in a single analysis/evaluation model.

WE CENTRALIZE DATA

We integrate 100% of data sources relevant to the client’s business, such as media, analytics, competition, CRM and affiliates, nurturing MIA® ‘s algorithm in order to optimize the decision-making process.

WE ANALYZE 24X7

We work with online reports analyzing sessions, sign-ups, conversions or FTDs in order to fully understand their impact on the business. All in real time, in line with the communication investment, in order to identify opportunities and deviations.

WE IMPACT BUSINESS

The MIA® algorithm identifies opportunities and deviations in real time, optimizing media investment to improve business results.

A differential working model

Based on real-time auditing and aiming to impact clients´media and the measurement of results.

Traditional services

With MIA®

TV data available 45 days after broadcast.

Real-time auditing of TV ads by hour-minute-second.
No performance tracking on the website.
Real-time website performance tracking.
No attribution model.

Cross Channel Integrated.

No optimization possibility.
Real-time optimization.

Isolated campaign analysis.

Comprehensive campaign analysis.

tech partners

services

We design communication strategies, create campaigns and buy local and regional media to help drive our clients´ performance in Latin America.

Media Planning & Buying

At Pipol, we fully understand the media consumption in each market and we analyze target and competitor insights. We also plan mass communication strategies, converting business objectives into traceable results. And we buy local and regional media with an aim to strike the very best deals for our clients.

TV / RADIO

We plan and develop regional and local TV & Radio strategies from a local perspective in each market.

OUT-OF-HOME

We design and execute effective outdoor communication strategies based on our extensive knowledge of each market’s regulations.

DIGITAL MEDIA

Our trading desk operates on global digital platforms and local media based on cost-per-acquisition optimization.

SPONSORSHIPS

We generate sponsorship alliances with clubs, leagues, stadiums, and shows for our clients in the region.

Creative & Production

As a powerhouse of ideas and creative production, we are able to develop strategic communication pieces for all platforms that guarantee optimal performance of our clients’ campaigns according to clearly defined goals.

media partners

We are innovators in the measurement and attribution of results, developing technology focused on ensuring the success of our clients.

Business hacking

Our business unit specialized in business consulting, it is made up of industry-leading product engineers and marketing specialists who perform tailor-made assessments of:

  • Product analysis
  • Competition
  • Market
  • Payment Methods
  • Measurement model
  • Ux/Ui
  • SEO / SERP
  • Regulatory framework

Data & Tech

We are experts in the development of tech-based solutions for measuring, attributing, reporting and optimizing campaigns for the gambling and e-commerce industries, leveraging data and technology to focus 100% on our client’s campaign performance.

Multitouch Investment Attribution®

Created by Pipol, this tool allows the optimization of offline and online media buying in real-time, using digital analysis methodologies, in order to ensure the best business results in a single analysis/evaluation model.

WE CENTRALIZE DATA

We integrate 100% of data sources relevant to the client’s business, such as media, analytics, competition, CRM and affiliates, nurturing MIA® ‘s algorithm in order to optimize the decision-making process.

WE ANALYZE 24X7

We work with online reports analyzing sessions, sign-ups, conversions or FTDs in order to fully understand their impact on the business. All in real time, in line with the communication investment, in order to identify opportunities and deviations.

WE IMPACT BUSINESS

The MIA® algorithm identifies opportunities and deviations in real time, optimizing media investment to improve business results.

A differential working model

Based on real-time auditing and aiming to impact clients´media and the measurement of results.

Traditional services

With MIA®
TV data available 45 days after broadcast.
Real-time auditing of TV ads by hour-minute-second.
No performance tracking on the website.
Real-time website performance tracking.
No attribution model.

Cross Channel Integrated.

No optimization possibility.
Real-time optimization.

Isolated campaign analysis.

Comprehensive campaign analysis.

tech partners