Multitouch Investment Attribution®
Created by Pipol, this tool allows the optimization of offline and online media buying in real-time, using digital analysis methodologies, in order to ensure the best business results in a single analysis/evaluation model.
WE CENTRALIZE DATA
We integrate 100% of data sources relevant to the client’s business, such as media, analytics, competition, CRM and affiliates, nurturing MIA® ‘s algorithm in order to optimize the decision-making process.
WE ANALYZE 24X7
We work with online reports analyzing sessions, sign-ups, conversions or FTDs in order to fully understand their impact on the business. All in real time, in line with the communication investment, in order to identify opportunities and deviations.
WE IMPACT BUSINESS
The MIA® algorithm identifies opportunities and deviations in real time, optimizing media investment to improve business results.
WE CENTRALIZE DATA
We integrate 100% of data sources relevant to the client’s business, such as media, analytics, competition, CRM and affiliates, nurturing MIA® ‘s algorithm in order to optimize the decision-making process.
WE ANALYZE 24X7
We work with online reports analyzing sessions, sign-ups, conversions or FTDs in order to fully understand their impact on the business. All in real time, in line with the communication investment, in order to identify opportunities and deviations.
WE IMPACT BUSINESS
A differential working model
Based on real-time auditing and aiming to impact clients´media and the measurement of results.
Traditional services
TV data available 45 days after broadcast.
Cross Channel Integrated.
Isolated campaign analysis.
Comprehensive campaign analysis.
A differential working model
Based on real-time auditing and aiming to impact clients´media and the measurement of results.
Traditional services
Cross Channel Integrated.
Isolated campaign analysis.
Comprehensive campaign analysis.
BRAND DETECTION IN LIVE SPORTING EVENTS
Computer Vision by MIA is an Artificial Intelligence technology that allows/delivers real-time understanding of the total exposure of a brand in sports events, sponsorships, on sportswear and LED screens, aiming at attributing business results.
With companies allocating over 50% of their budget to sports events with no means for accurate measurement and attribution, Computer Vision provides the ideal solution for quantifying the unmeasured half, employing top-tier technology and significantly reducing the risk of human error.
