business cases
GAMBLING
Launch of a European online casino in Latin America
Taking on the challenge of landing an emerging brand in an increasingly competitive market, we set out to generate not only brand exposure and brand awareness, but also a commitment to user acquisition and cost.
Our business hacking team provided a comprehensive set of recommendations, allowing us to rectify deviations and assist the brand in the localization process.
Thanks to MIA®, after 45 days, we achieved results exceeding expectations, including:
Launch of a European online casino in Latin America
Taking on the challenge of landing an emerging brand in an increasingly competitive market, we set out to generate not only brand exposure and brand awareness, but also a commitment to user acquisition and cost.
Thanks to MIA®, after 45 days, we achieved results exceeding expectations, including:
50%
increase in new visitors to the site
-30%
in Cost per FTD
+25%
of monthly active users
This was a challenging project for one of the largest retailers in Latin America. We developed online and offline media teaser campaigns optimized by MIA®, ensuring quality traffic and generating leads, as well as 1st party audiences. As a result, the client’s Black Friday performance was outstanding.
50%
increase in new visitors to the site
-30%
+25%
After 6 months of continuous work in perfect synergy, the Pipol Agency + Pipol AdTech areas together achieved the following:
Media + Data + Creativity =
E-COMMERCE
Exceeding ROAS by 15 points on Black Friday
This was a challenging project for one of the largest retailers in Latin America. We developed online and offline media teaser campaigns optimized by MIA®, ensuring quality traffic and generating leads, as well as 1st party audiences. As a result, the client’s Black Friday performance was outstanding.
The outcome? We reached a 23-point increase in total ROAS and optimized the investment in an integrated way. As such, TV audiences became the most lucrative audiences of the event in terms of sales volume and ROAS, breaking sales records in the store.
Generation
and use of 1st Party audiences
+20%
ROAS
points
TV Quality
Leads
and use of 1st Party audiences
+20
points
TV Quality
Leads
