The future of the Internet has a name. And it is Web3, which decentralizes and protects users’ privacy. Based on blockchain, it enables greater security and transparency in transactions, entitling individuals, with fewer intermediaries involved. Such a vision promotes data ownership and fosters the creation of collaborative and trustworthy applications. It also seeks interoperability and creates fairer and more sustainable digital economies.
Web3 is the ideal ecosystem for companies in the gambling sector to guarantee their payment methods in a simple, fast, secure, and traceable, yet anonymous way. And also for players, who retain ownership of their data and can operate in a scattered way, thus eliminating the costly third-party involvement. This creates a more trustworthy and attractive environment for both parties.
We, at Pipol, understood how to capitalize on that traceability inherent to Web3. By performing behavioral tracking, we are able to identify qualified audiences, contact them in an intelligent and creative way, and, in addition, implement tailor-made projects.
Therefore, we created the first affiliate marketing strategy to engage new players for gambling houses and casinos. Among other things, we sent NFTs containing personalized bonuses through 0x wallets for a targeted audience, providing unique experiences. An innovative approach with cutting-edge technology is what made this project special.
In short, we were able, like no other in the industry, to identify and contact the most desired players by gambling houses, offering high-added value through an innovative initiative based on affiliate marketing. Thus, Pipol stands as the best partner to maximize success in a constantly evolving digital environment.
In an environment that decentralizes power and protects privacy, we are an indisputable blockchain authority and a leader by offering hyper-segmented marketing actions, with a clear goal: to increase the sales and visibility of our clients’ brands.
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